FUNCTIONAL HEALTH GUIDE -- THE ITCHY PET
Functional Health — The Itchy Pet
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Why Itch Is a Functional Health Issue
Itch is not a disease.
It is the skin’s way of saying:
“Something is wrong here.”
The most common mistake is trying to turn off the itch without identifying what is driving it.
Functional Health asks better questions:
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What is triggering the immune system?
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Is the skin barrier compromised?
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Which immune messengers are activating itch nerves?
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What secondary problems (infection, trauma) are now part of the picture?
This worksheet is a decision-support tool, not a diagnosis.
It is organized around The 3 Core Goals.
The 3 Core Goals
This worksheet is designed to help you:
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Clarify what matters most right now
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Determine the next best test
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Choose the most appropriate next step
Core Goal 1: Clarify What Matters Most Right Now
Why Pets Itch — The Big Picture
Most itchy pets fall into one (or more) of these categories:
1) Allergic Disease = Most Common
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environmental allergy (atopy)
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food allergy or sensitivity
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flea allergy dermatitis
Allergic itch is immune-driven, not behavioral.
2) Atopy = Skin Barrier Failure
(Comparable to eczema in humans)
Atopic pets are born with weaker skin barriers:
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moisture escapes
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allergens penetrate
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immune system overreacts
Once allergens enter, immune cells release messengers that activate itch nerves.
Atopy is:
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chronic
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often lifelong
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manageable, not curable
3) Parasites
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fleas
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mites (scabies, demodex, ear mites)
Even excellent flea control does not automatically rule this out.
4) Secondary Skin Infections -- Almost ALWAYS Present
Inflamed skin invites bacteria and yeast.
Common signs:
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oozing or moist skin
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red bumps or pustules
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odor
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thickened or darkened skin
Infections don’t usually start the itch — but they dramatically worsen it.
5) Dietary Sensitivity
Often presents as:
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facial itch
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ear disease
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paw licking
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perianal irritation
In pets, food allergy is a skin disease first, not a GI disease.
6) Less Common Causes
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autoimmune disease (rare, severe)
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systemic disease (hypothyroidism, Cushing’s)
These weaken skin defenses and amplify itch.
Why Antihistamines Often Fail
Itch is driven by multiple immune messengers.
Histamine is only one — and in pets, it plays a minor role.
That’s why:
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antihistamines help only ~30% of pets
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newer therapies target different pathways
This is not treatment failure — it’s biology.
Core Goal 2: Determine the Next Best Test (If Any)
Functional dermatology relies on sequence, not guessing.
The Functional Itch Decision Pathway
Step 1 — Is Your Pet Itchy?
Signs include:
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scratching, licking, chewing
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face rubbing
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paw licking
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ear redness or shaking
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hair loss or scabs
➡️ If yes → proceed
Step 2 — Rule Out Parasites (Always)
Even indoor pets.
Evaluate for:
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fleas (itch worst over hips)
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mites (scabies, demodex, ear mites)
➡️ Treat if found
➡️ If ruled out → continue
Step 3 — Is There a Skin or Ear Infection?
Look for:
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moist or oozing skin
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pustules (“acne-like” bumps)
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odor
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thickened skin
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recurrent ear infections
➡️ If present → treat infection first
➡️ Then reassess itch
Infections amplify itch and must be addressed before anything else makes sense.
Step 4 — Where Is the Itch?
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paws / belly → contact allergy likely
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face + ears + paws (bilateral) → allergy likely
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hips → flea allergy highly suspect
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young pet → atopy likely
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year-round itch + ears → food sensitivity likely
➡️ Proceed intentionally — not randomly.
Step 5 — Food vs Environmental Allergy?
Key fact:
Over 70% of pets with bilateral ear inflammation have a dietary component.
If signs include:
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facial itch
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chronic ear disease
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year-round symptoms
➡️ Perform an elimination diet trial (8–12 weeks)
(no treats, no flavored meds)
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improves → maintain simplified diet
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no change → environmental allergy more likely
Core Goal 3: Choose the Most Appropriate Next Step
Once the dominant drivers are identified, treatment should be layered, not reactive.
Foundational Support (All Itchy Pets)
Regardless of cause:
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restore skin barrier (shampoos, rinses)
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dietary omega-3 support (fish oil)
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reduce immune overactivation
This is where Functional Health shines.
Targeted Therapies (As Needed)
Chosen based on cause and severity:
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Atopy: Cytopoint
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Immune-driven allergy: Apoquel or Zenrelia
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Short-term control: prednisone (judicious use)
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Chronic refractory cases: cyclosporine
There is no “best” drug — only the right match.
Topical Therapy: Essential, Not Optional
Shampoos, sprays, and rinses:
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remove allergens
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reduce microbes
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restore moisture
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calm nerve endings
Chlorhexidine is a simple, safe disinfectant for skin and feet.
Used properly, topical care can reduce medication dependence.
Functional Supplements That Matter
FISH OIL (omega-3s)
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reduces inflammatory signaling
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strengthens skin barrier
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improves medication response
LONGEVITY PLUS -- Curcumin/Boswellia/Ashwagandha
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systemic anti-inflammatory
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calms immune overactivation
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helpful in multi-system inflammation
When to Escalate Beyond the Worksheet
A PET LONGEVITY CONSULT is appropriate when:
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itch is severe or chronic
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infections recur
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multiple therapies fail
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food, immune, and systemic issues overlap
Specialists and expert guidance provide precision — not judgment.
The Functional Takeaway
Chronic itch reflects:
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skin barrier failure
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immune dysregulation
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environmental and dietary triggers
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secondary infection
Functional dermatology restores balance — it doesn’t just suppress symptoms.
Your Next Step
If your pet is itchy:
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complete related Functional Health Worksheets (nutrition, inflammation, senior screening)
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treat infections first, then reassess
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seek expert guidance when pathways overlap
There is no single cure — only the appropriate next step for your pet today.
About These Worksheets
This worksheet is part of the Functional Health system developed at PetFunctionHealth.com, designed to identify early decline and guide long-term longevity strategy.